Southeast Regional Center for Financial Training, Inc.

AIB Understanding Bank Products (AIB-6920)

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Understanding Bank Products is designed to give students an overview of the products and services offered by banks to meet the needs of consumers and small businesses. Gaining knowledge in the range of products offered by a bank will enable students to recognize when a client has a need and then suggest the appropriate product to meet that need. The bank product information contained in this course is presented in broad strokes and describes the products from the perspective of clients and their needs. Students also have the opportunity to learn beyond the scope of the course with activities they perform on their own.

Delivery Options

Study, Self-Paced Online, and In-Person

Audience

The course is designed for branch client-contact personnel with at least six months experience. Those who would benefit most include tellers, new accounts representatives, personal bankers, platform assistants, and branch manager trainees.

Learning Objectives

After completing this course, students will be able to:

• Describe financial products in terms of features and benefits to the client
• Identify prospective clients for different categories of bank products and the clues that signal client needs
• Describe business banking products features and benefits
• Describe financial products and services in a way that demonstrates a client focus

Faced with stiff competition and a growing emphasis on quality customer service, bank employees cannot be passive and wait for customers to ask for products and services that would benefit them.  This course provides the information needed to understand banking products, recognize when a client has a need and then suggest the appropriate product to fill the needs of both consumer and small business customers.

Understanding Bank Products covers Consumer Banking, Small Business Banking and Trust Product and Services.  Concise, to-the-point descriptions - checking and savings accounts, retirement accounts, insurance services, equipment leases, personal trust services, and more - helps you quickly teach the essentials.  Also, because customers buy the benefits of bank products and not their features, the course distinguishes between features and benefits of bank products so that your employees can explain the benefits to your customers.

For further information, call Southeast Regional CFT (904) 354-4830 or send an e-mail to lisaphillipscft@bellsouth.net

Enrollment Form

Download and print an enrollment form from here, complete and fax to 904-354-1834. wwwcft-flsc.org