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Southeast RegionalCenter for Financial Training
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Tel. 904-354-4830Fax 904-354-1834 Website: www.cft-flsc.org |
Marketing Financial
ServicesThis AIB course provides a thorough immersion to marketing concepts and activities involved in specifically marketing financial services. It is a how-to guide that takes a marketer from the basic understanding of marketing through to the steps necessary to integrate and grow marketing at their institution, from developing a marketing plan to sales and sales management, communications and public relations. The course is full of case studies to illustrate various concepts and provides a complete tool kit of items to help a marketer integrate the ideas and concepts in their own bank.
Marketing Financial Services |
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AIB Course # |
AIB-7740 |
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Credit Hours |
3 |
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Availability: (See website for details) |
In-Person, Instructor-Led Online, Assisted Self-Study |
Audience: Entry- to mid-level bank marketers, and all bank personnel responsible for conceiving or carrying out any phase of a bank’s marketing efforts. Management trainees, and senior management in a community bank.
Learning Objectives
At the conclusion of the program participants will be able to:
(Download and print from SER-CFT website, complete and fax to 904-354-1834)