Here's the best place to obtain a comprehensive, practical exposure to financial accounting that will provide you with the understanding of financial information that, when interpreted and analyzed, will be useful in making critical business decisions.   The goal of Financial Accounting is to provide exactly the right balance between conceptual understanding, critical-thinking skills, and technical application and analysis. The publication is designed to ensure success.  It provides a strong real-world emphasis, integrates performance measurement, and emphasizes the use of technology in the field.  It uses annotations through the text to help the reader explore and reinforce concepts, inserts study notes, and contains numerous "informational" and "Focus on Business Practice" boxes depicting true-life business situations.

• Apply the fundamental principles of accounting and understand the role accounting plays in he operations of a business
• Use basic business and accounting terminology and techniques to succeed in a business environment
• Identify the users of accounting information and explain the kinds of information an accounting information system can provide each group
• Prepare a complete set of accounting statements, including an income statement, a statement of retained earnings, a balance sheet, and a statement of cash flows
• Employ ration analysis and other techniques to analyze, evaluate, and interpret a set of financial statements
• Solve business problems and make business decisions using accounting and non-accounting information

In the process of reading, you'll learn about financial position, state the accounting equations, and show how they are affected by simple transactions…the content and purpose of the income statement, statement of retained earnings, balance sheet, and statement of cash flows…define ethics and describe the ethical responsibilities of accountants…the qualitative characteristics of accounting information and their interrelationships…the five components of internal control…management issues related to recognition, valuation, classification, and disclosure of current liabilities…the types of long-term assets and the management issues related to accounting for them…management issues related to long-term debt, to contributed capital, and the quality of a company's earnings…the principle purposes and uses of cash flows…the objectives, standards, and sources of information for financial statement analysis…and much more.  Plus you'll appreciate the easy-to-understand writing style, true-life business situations and cases, user-oriented information, end-of-chapter questions and writing assignments, and Internet cases at the end of almost every chapter.

Special Features  

The first page of each chapter includes a graphic model of the income statement, balance sheet, and statement of cash flows and a brief description of how these statements relate to the chapter's topic.