This AIB course provides participants with tips and techniques for hosting seminars, as well as how to optimize sales opportunities at other events such as association meetings and business fairs. The focus is on using group events as a marketing tool to promote sales.

   Audience: Personnel who have responsibility for attending, participating in, or hosting community-based group events.

    Learning Objectives

   At the conclusion of the program participants will be able to:

• Identify group event opportunities
• Identify over-lapping characteristics within personal and professional groups
• Profile a group to identify common needs
• Develop event strategies that satisfy group needs
• Identify resources required to host a seminar with attention to time and cost efficiencies
• Create an action plan and timeline to host a seminar
• Maximize sales results generated from group events

Enrollment Form

(Download and print from SER-CFT website, complete and fax to 904-354-1834)