Personal Bankers, sometimes referred to as Financial Services Representatives or Financial Services Associates, are responsible for providing full-service banking to customers by providing appropriate credit, deposit and other banking services that meet customer needs and expectations. Personal Bankers often drive the sales and service function in the bank office or branch. They call on potential and current customers to develop new business relationships and to support customer retention strategies. They also sell and cross-sell a variety of retail and trust services.

Successful Personal Bankers have acquired broad product knowledge, including specific understanding of the different types of deposit and loan products. Customer service skills are critical to the Personal Banker position along with sales skills that focus on profiling customer needs and offering the appropriate products; therefore, solid interpersonal skills and effective referral skills are necessary as well. In addition, successful Personal Bankers are effective in applying bank policies and procedures, particularly account opening procedures.

Successful Personal Bankers use a customer-focused, needs-based sales approach in carrying out their responsibilities. Superior performers are sales- and service-driven, professional in their conduct and appearance, and ethical in all their dealings. this course of study, leading to the AIB Personal Banking Diploma, addresses the appropriate mix of banking knowledge and skills leading to success.

The AIB Personal Banking Diploma meets the education requirements for the Certified Personal Banker designation through the Institute of Certified Bankers (ICB).

AIB Diploma Code: 64