ABA School of Bank Marketing and Management
May 15-22, 2012 • Southern Methodist University, Dallas, TX

Application / Faculty / CFMP Certification

 

The ABA School of Bank Marketing and Management is the only national school of its kind for bank marketers. Learn from an unmatched faculty of industry experts and practitioners. The impact-driven curriculum provides a solid foundation in marketing principles and management practices.

With increased competition from traditional banks, brokerage houses and online financial services providers, marketing has become more important than ever.  Gain the skills you need to develop and execute successful strategic marketing campaigns to increase your bank's visibility and contribute to the bottom line.

Course Curriculum and Schedule
The ABA School of Bank Marketing and Management is a two-year program delivered one week a year. After successfully completing Year I requirements, students are automatically enrolled in Year II. To graduate, students must also complete several between-session assignments, including a marketing plan or research report, under the guidance and direction of faculty advisors comprised of distinguished marketing professionals.

Click on the links below to view specific course content and class schedules:

Curriculum Year One         

Curriculum Year Two         

 

Who Should Attend

  • Marketing Directors and Staff
  • Training Specialists
  • Database Marketers
  • Product Managers

Additional Information
Admission Requirements
Admission to the School of Bank Marketing and Management is open to individuals associated with a financial institution or service organization eligible for membership in the ABA Marketing Network or the American Bankers Association. Admission is based on the following requirements:

  • Two or more years of experience in financial services marketing, or a Baccalaureate degree with a business, economic or marketing related major.

Tuition
The tuition fees per year cover all coursework, materials, most meals on-site, and are the same for Year I and II. Tuition does not include hotel accomodations. Note: The applicant must be an ABAMN member to receive the ABAMN Member rate.

ABA Bank Member  $2,945

ABAMN Member  $2,945

Non-Member  $3,945

Team Discounts - Send a team of two or more and save!
2-3 attendees save 5% off tuition
4-10 attendees save 10% off tuition
11+ attendees save 15% off tuition

ABA Marketing Network
A membership in the ABA Marketing Network will provide you with the support and information you need to succeed in the business of financial services marketing.  ABAMN provides many resources for SBMM students, such as a selection of free SBMM graduate student marketing plans or research papers. To learn more about membership, contact the ABAMN Membership Manager at (202) 663-5378 or visit the ABA Marketing Network.

Hotel Accommodations

Accommodations are not included in the tuition and participants are responsible for arranging and paying for their own housing.  The ABA has arranged for discounted rates of $117.00 single/ $129.00 double occupancy plus tax at the Radisson Hotel Central Dallas.  Call 214-750-6060 or 800-333-3333 to make your hotel reservations directly with the hotel and mention you will be attending the ABA School of Bank Marketing and Management.

 


Reservations must be made by April 27, 2012 to receive the discounted room rate. After this date rooms are subject to availability and prevailing rates will apply. All reservations must be guaranteed with a deposit equal to one night's stay. Valid Visa, MasterCard, American Express or Discover with number and expiration date are acceptable. If you do not have a major credit card, full payment for the first night is the required deposit within 10 days of making your reservation. Hotel check-in time is 3:00 pm and checkout time is 12:00 pm.

 

Cancellation and Refund Policy
If you cancel after acceptance, you may transfer your confirmed place to a future session for the same school or to another qualified candidate from you institution. If you cancel more than 30 days before the start of the session, you will receive a tuition refund less a $350 processing fee. If you cancel 16-30 days before the start of the session, you will receive a tuition refund of 50%. If you cancel less than 16 days before the start of the session you are not eligible for a refund. All cancellations must be made in writing to the Program Director.    

What our attendees are saying...

"The School has been one of the most valuable learning experiences of my career. The opportunity to network and share information in and out of the classroom is tremendous,
and continues long after graduation!"  -- Chris Russell, Vice President, Marketing Director, First Community Bank of Palm Beach County

"Having been in bank marketing for 13 years when I enrolled in the School of Bank Marketing and Management, I feared a lot of the information would be repetitive for me. How wrong I was! No matter how many conferences you've attended, you'll learn more at the ABA School of Bank Marketing and Management than all the conferences combined. The most important part of the school to me was the emphasis on profitability and management. I'm much more confident about my marketing decisions and my credibility within the bank has gone way up!"  -- Donna Kimes, Vice President of Marketing, Farmers and Merchants Bank

"I can now intelligently talk with management about spread, ROE, our income and expense statements, and pricing strategy. Year Two of the ABA School of Bank Marketing and Management took me to a whole new level, and made me so much more promotable within our bank group. With training, I think I could tackle most anything. Thanks for making that possible!"  -- Tiffanie Conchola, Marketing Director, Arvest Bank

Can’t find what you’re looking for? Contact Lisa Phillips for more information.